BAD PIGGIES Rovio's newest mobile game

Rovio has sold millions of copies of the game Angry Birds - Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds space - but the next attempt to reverse the company's franchise in the head.

The next game, Bad Piggies, changes in competitors heroes of swine stranding on a desert island and the player has to help build and build vehicles to get their eggs. Birds do not appear in the game, and the pigs are very friendly and adorable Angry Birds. Rovio sees the game as the first in a new franchise.

Fast Company has an exclusive look at the new game:

''I'm in Espoo to get an exclusive first look at Bad Piggies, which will cost $.99 on mobile and is slated to hit iOS, Android, PC, and Mac on September 27, with Windows phones and others to follow soon. (Pricing for the desktop versions is still being confirmed.) The game is set in the same universe as its counterpart, but it indeed feels like an effort by Rovio to parlay the pigs, which have a loyal following of their own, into a completely new brand for the company.''