Xiaomi M1 phone comes with MIUI ROM pre-installed for $310

The Xiaomi M1 was a rumor, but now it is official and launching in Beijing this October. The most important spec on this baby is that it comes pre-installed with the MIUI ROM. MIUI is one of the more popular customer ROMs, but if you fancy something else, you can easily swap it since the Xiaomi comes unlocked.
Full specs:
Android 2.3.5 with unlocked bootloader4-inch screen (854 x 480)Dual-core 1.5GHz Snapdragon S3 (MSM8260)4GB ROM1GB RAMUp to 32GB Micro-SD card support8MP Rear Camera1930mA batteryGPS (U.S. GPS and Russian GLONASS;)Wi-Fi and Bluetooth connectivityGSM / WCDMA
You can pre-order on August 29th for October delivery. Price is ¥1,999 ($310). One more pic after the break.